können nun Internet-Nutzer mit einer speziellen Google-Funktion
herausfinden. Unter www.google.com/insights/search lassen sich Themen
eingeben, deren weltweiter Verbreitungsgrad dann überprüft wird.Google
Insights for Search: Wo Themen intensiv diskutiert werden - Screenshot: cid
Bild vergrößernBei der Eingabe des deutschen Begriffs "Abwrackprämie"
beispielsweise erscheint auf der Weltkarte vor allem Deutschland in einem
dunklen Blauton, weil dort besonders häufig danach gesucht wird. In einem
helleren Blau für eine geringe, aber bestehende Nachfrage nach der
"Abwrackprämie" erscheinen das restliche Europa sowie die USA. Verändert
man den Filter und beschränkt seine Suche nur auf Deutschland ("Germany"),
lassen sich auf der Landkarte leichte Unterschiede zwischen den einzelnen
Bundesländern erkennen. So erkundigen sich in den Stadtstaaten Berlin,
Hamburg und Bremen sowie in Thüringen und Hessen weniger Menschen nach dem
Staatszuschuss als im Rest der Bundesrepublik. Diese Differenzierung lässt
sich noch weiter auf einzelne Regionen herunterbrechen.Durch eine
Zeitleiste wird zudem angezeigt, zu welchem Zeitpunkt sich die Nachfrage
nach bestimmten Themen verändert hat. Die "Abwrackprämie" zum Beispiel ist
über Jahre hinweg nie gefragt gewesen, mit den Diskussionen und ihrer
Einführung im Januar 2009 sind die Suchanfragen jedoch auf ein Rekordhoch
gestiegen, wobei sie sich nun auf einen mittleren Wert eingependelt haben.
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